“Butlers” Chain in Ukraine Put Up for Sale

by Meifan Honcharuk
Friday, November 5, 2021
“Butlers” Chain in Ukraine Put Up for Sale

German decor chain Butlers wants to sell Ukrainian stores for $1.2 million

Butlers home furnishings chain focused on interior décor Butlers has 130 stores in 11 countries.

Butlers is an online store where you can buy original and high-quality products of the German brand, choosing a product that fits absolutely in all respects:

  • Purpose;
  • Sizes;
  • Style and colors;
  • Design features;
  • Cost.

The online & offline network is visited by 40 million people a year. The company was opened in Ukraine in 2009. it was developed by the franchise company Zeebra by Dmitro Ermolenko. Seven retail outlets, with an area of ​​120-350 square meters each, operate in shopping centers in Kyiv (Ocean Plaza, Gulliver Lavina, Piramida, Komod), Lviv (King Cross Leopolis) and Dnipro (Most).

The Butlers home furnishings chain was recently put up for sale for $1.2 million. Zeebra, which owns the chain, informed that there is no talk about the sale of the entire chain. The owners are looking for a partner — both institutional and portfolio investor- ready to buy out the stake. Some of the companies with which Zeebra is negotiating are already conducting Butlers due diligence.

The online & offline network is visited by 40 million people a year. The main competitors of the chain in Ukraine are IKEA, JyskZara Home (Inditex group), Deko (Epicenter Group).

Zeebra CEO Georgy Shaldyrvan noted, the reason for attracting an investor is the desire to develop. The network can grow without additional funding, but not as fast as the company would like. Whether a deal takes place or not depends on the proposals and the final agreement of the terms.

You will be interested