Key Statistics
| Technology | Large Agribusiness | Medium | Small |
|---|---|---|---|
| CRM Systems | 50–60 % adoption | 30–40 % | ≈ 10 % |
| Overall Digitalisation | 15 % of large holdings | — | — |
| Sector-Wide Average | 35 % digitalised (all farm sizes combined) |
Source: FRENDT research presented at BLACK SEA GRAIN • KYIV 2025.
1. Market Snapshot
-
Large Holdings: Only 15 % fully digitalised despite higher CRM uptake.
-
SMEs: Represent 20 % of the sector’s digital footprint—primarily “single-tool” users rather than integrated platforms.
-
Precision Farming: Adoption is piecemeal; most farms deploy isolated features (e.g., GPS guidance) instead of end-to-end systems.
Bohdan Kruhlyk, CEO, FRENDT:
“Companies now see automation as a cost-saving priority, yet many still treat precision tools as add-ons, not core systems.”
2. Key Barriers to Full Digital Adoption
-
Perceived Cost vs. Value – Smaller farms underestimate ROI on integrated solutions.
-
Fragmented Tool Use – Operators deploy GPS or yield-mapping without linking to ERP/CRM, limiting data insight.
-
Skill Gaps – Limited in-house IT expertise slows implementation and optimisation.
Andriy Smal, Founder, ItUa & SAPRIT:
“Pricing is less of a hurdle than the mindset shift required to see digital tools as value drivers.”
3. Growth Drivers & Opportunities
| Driver | Opportunity for Providers |
|---|---|
| Cost-Savings Pressure | Highlight quick payback on fuel, seed, and fertiliser reductions |
| Data-Driven Decisions | Offer analytics dashboards that integrate with existing farm machines |
| Financing & Grants | Partner with banks or EU funds to subsidise hardware and software |
Action Steps for Agri-Tech Vendors
-
Bundle Solutions – Offer packages that connect CRM, ERP, and precision-farming modules.
-
Educate SMEs – Run ROI workshops showcasing cost savings vs. manual processes.
-
Local Support – Provide on-farm training and 24/7 remote assistance to lower adoption risk.
