According to statistics, people spend more than 7 hours a day on the internet. Of these, more than 3 hours — on social networks. The task of the business is to catch among all these traffic people of "its" client and offer the product or service that he needs right now.
Among social networks, the most popular for business are Instagram and Facebook. Many entrepreneurs choose to promote through these social networks because they not only have a massive number of users but also a reasonably cheap price for targeted advertising. Also, the advantage of promotion via Facebook and Instagram is an elementary and convenient setting of the ads themselves for potential customers. For example, on average, you pay around $1-2 per 1.000 impressions, with most of these 1.000 people being interested in your product or service and becoming your customers.
Also, one of the easiest ways to start and promote your business online is to buy service packages at marketplaces. Usually, you pay a certain amount per year, and during the year, your products will be advertised and offered to people who want to buy this product. For example, in Ukraine, such popular marketplaces can be called PROM, Rozetka, Epicenter. From similar marketplaces in America, it is possible to name Amazon.
Also, now gaining popularity is the method of promoting your business through Tik Tok. Many start-up businesses choose this platform even as the main one in the development of their business. All this is because this social network allows anyone to get to the feed of recommendations and show their content to a huge audience.
In general, in 2021, there are many methods of promoting business via the Internet, but the above are the most relevant and profitable for entrepreneurs.