Ideas for Starting a Business in Ukraine

by Meifan Honcharuk
Friday, December 3, 2021
Ideas for Starting a Business in Ukraine

What do Ukrainians buy abroad? Ukrainian market: there is demand, but no supply?

According to Nova Poshta (a Ukrainian company providing express delivery services), the demand for parcel delivery from foreign stores grows annually by more than 27%.

Ukrainians prefer to shop on eBay (28% of all parcels), Amazon (22%) and 6pm (about 13%). Also among the most popular stores were Carter's, Victoria's Secret, Uniqlo and other clothing stores. Most of the packages are shipped from the United States. In addition, Ukrainians began to order more parcels from China, Germany, Great Britain and Poland.

The most active buyers from abroad are residents of Kyiv, Kharkiv, Odesa, Dnipro, and Lviv. 

What exactly do Ukrainian buy abroad?

  • Clothes (47%);
  • Household appliances and electronics (46%);
  • Cosmetics and perfumery (37%). 

The main reason is the low prices in comparison with domestic stores. In addition, they are attracted by the large assortment and high quality. The average bill is about $80, and the average weight is 1.6 kg.

Distribution of online shoppers

For example, buyers of tablets and laptops prefer to buy online because of the lower price than a regular store. Saving time is important for buyers of goods for children, ready-made meals, cosmetics and household chemicals. The ability to order online and pick it up from a physical store has implications for those who buy tablets and medications.

Ukrainians under the age of 25 are more likely to buy clothes, cosmetics and perfumes, accessories and gifts, books (printed and electronic), food, soft contact lenses and order delivery of ready-made meals. The age group 26-35 is more likely to buy products for children, products for babies' care, and products for pregnant women.

Benefit from opening well-known clothing brands

The Ukrainian market needs new items. The fashion industry works smoothly. Each social network discusses looks of celebrities on the red carpet, the success of the leading fashion designers in TV shows and the fashion failures of the stars. And this is sales, sales and sales again, which means that opening clothing stores is profitable and perspective. The niche is vast and there is always room for a new entrepreneur.

You will be interested