Today, a charitable foundation can officially spend up to 20% of its funds on operating needs and expenses. This also includes marketing. Large world organizations are already working with bloggers for payment to ensure they receive professional content. Increasingly, grants are invested in communication projects to tell what the organization is doing. It helps brands improve public opinion about themselves.
Some social projects in Ukraine:
- Happy Paw — a charitable foundation that cares about the fate of stray cats and dogs;
- Happyold — a charitable foundation that supports people of venerable age;
- UAnimals — is an all-Ukrainian humanist movement that fights for animal rights and works in various formats — from animal protection raids to legislative work.
Funds are not the only ones responsible for good projects. Today, a large and robust brand must have a social mission.
According to research by Deloitte, millennials spend 70% more on brands that donate money to solve social problems.
Deloitte — a global professional services network with offices in over 150 countries and territories worldwide. Deloitte provides audit, consulting, financial advisory, risk advisory, tax, and legal services with approximately 334.800 professionals globally.
Even in the most fundamental corporate project, there is a place for a social mission.
