The Crimean Tatar singer Jamala remained on the side of Ukraine after the annexation of Crimea. Moreover, in 2016, the singer represented Ukraine at the most popular music competition in the world Eurovision, and became the winner. Now Jamala represents Ukraine and people's musical tastes on the Equal Global music platform under the auspices of Spotify. Jamala became the first Ukrainian artist to promote the music brand, and female artists and compose the playlist Equal Global.
Even though the artist told about the beginning of cooperation with the popular music brand only on March 1, she was already able to tell about her achievements in the foreign project. In the playlist of the music platform appeared musical compositions of the Ukrainian representatives of the stage: Alina Pash, Onuka, Alyona Alyona, Kola, Tonka, The Hardkiss, and Go-A. It is them Jamala recommended for the project from Spotify. All recommendations to Ukraine were accepted.