The company has seen a 16% increase in customer visits over the past year—reaching 103 million—and aims to near its pre-crisis figure of 125 million customers set in 2021.
1. Key Investment and Performance Highlights
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Major Capital Expenditure
- UAH 1.8 billion allocated for restaurant construction and modernization throughout 2024.
- McDonald’s has paid over UAH 2.6 billion in taxes to the Ukrainian state budget.
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Growing Customer Base
- 103 million visitors in 2024, marking a 16% jump compared to 2023.
- The network now has 109 operating restaurants across 36 settlements, though 15 remain closed for security reasons.
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Employment and Tax Contributions
- Close to 10,000 employees—a figure approaching the workforce level of 2021.
- McDonald’s cites significant direct and indirect economic contributions, including taxes and job creation.
2. Roadmap for 2025
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New Openings and Modernizations
- Nine new restaurants planned for 2025.
- Expansion to central and western regions remains a priority, given ongoing security conditions in certain areas.
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Potential to Reach 500 Restaurants
- McDonald’s projects that the Ukrainian market could eventually support 500 locations, pending an improved security situation and economic stability.
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Reintroduction of Breakfast and Mobile Order & Pay
- Breakfast menus to return to all restaurants nationwide.
- Launch of mobile ordering and payment (MOP) service, enabling customers to order and pay via smartphone.
3. Environmental Initiatives
- Phasing Out Single-Use Plastics:
- Eliminating plastic cutlery and straws.
- Cutting back on paper usage, e.g., tray liners.
- Notable Reductions:
- 131 tons less plastic consumption per year.
- 70 tons less rubber annually.
- 100 tons less paper annually.
These eco-friendly steps reinforce McDonald’s global sustainability aims, while catering to rising consumer expectations for greener dining options.
4. McDonald’s in Ukraine: A Brief History
- First Opening: May 24, 1997, in Kyiv.
- Growth: Over the last 25+ years, the chain has expanded to more than 100 locations across the country.
- Popularity: Consistently among the most favored fast-food destinations in Ukraine, known for its localized menu items and community involvement.
5. Future Outlook
McDonald’s continued investment reflects long-term confidence in Ukraine’s market potential, despite ongoing conflict. By expanding operations, embracing innovation, and furthering environmental responsibility, McDonald’s is positioning itself to thrive in a post-war recovery. The company’s focus on operational resilience, customer demand, and sustainable practices underscores its commitment to ensuring the brand’s success and supporting Ukraine’s economic revitalization efforts.
