What Ukraine, “Ford” and “Yves Saint Lauren” Have in Common

by Meifan Honcharuk
Friday, July 28, 2023
What Ukraine, “Ford” and “Yves Saint Lauren” Have in Common

Ukrainian painter Adolphe Jean Marie Mouron, or Cassandre, created a logo and posters for both brands

Adolphe Jean Marie Mouron, broadly known as Cassandre, belongs to a French family that emigrated to Ukraine. The artist was born in Kharkiv, and after 14 years, he moved to France. There, the Ukrainian was inspired to develop his creative skills and draw logos and posters for local companies. Cassandre received his first success with a large sign for the furniture store Le Bucheron.

One of the greatest successes was the collaboration of the Ukrainian-French painter with the American automobile construction company Ford. Cassandre, for Ford drew advertising posters.

Also, the Ukrainian artist became the author of the logo for the French fashion house Yves Saint Lauren, which is still used today.

In addition, Cassandre joined the still-modern game of work. The painter was interested in the design font and created several of his own: Bifur (1929), Acier Noir (1935) and Peignot (1937). They can now be found in typographies and font download sites.

Creativity and innovative views on painting Cassandre are highly appreciated by Pablo Picasso and Max Ernst.

Due to the difficult fate of Ukrainians and other nationalities, territories that survived the war, it is often difficult to find artists' roots. But famous people have not failed their homeland, and even after hundreds of years continue glorifying the state.

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