Cannes Lions international festival is the most popular international event among advertising manufacturers. This year it is held from 20 to 24 June. The president of Ukraine Volodymyr Zelenskyy became a non-standard guest for the event. But he was able to explain his online presence to the Cannes Lions without distorting the theme of the festival.
The head of Ukraine said that the participants of the festival could help to stop the war. According to Zelenskyy, creative people, with the help of their professional qualities, can "bring peace to Europe". You can do this with the help of advertising.
"You are the best creatives in the world, you are always on the cutting edge. The refugee flag or Brave girl, Ice bucket challenge or Rivers of Light — you each find words and images to reach the depths of the human soul and make people talk about problems they would not otherwise have noticed," said Volodymyr Zelenskyy during the speech.
Thus, the president of Ukraine believes that with the help of advertisers, people worldwide will know and talk about Russia's aggression against Ukraine. We note that the more ordinary people talk about problems, the faster they try to solve them at the level of states. It turns out that the reminders of the war in Ukraine will help accelerate the military and political assistance of other countries. This is now very important for the civilians of Ukraine and fighters who died for the country's honor.
During the performance of Zelenskyy Ukrainian celebrities Jamala, Oleh Tomin, Yaroslava Hres, and Pavlo Vrzhets were offline in Cannes hall.