Ukraine's market became more promising following long-term business opportunities for companies like growing R&D centers with over 1000+ BPO companies set up across different industries from all around Europe, which provides demand within these sectors as well as new jobs created locally by those same companies looking into working on projects related to that.
Ukraine is a country with low labor costs and an opportunity for long-term business. The World Bank reports that the Ukrainian market position has shown significant growth compared to other countries, appealing because of its geographical location at intersecting routes between global trade networks.
This factor draws many investors in due primarily to their desire for minimal overhead expenditures when starting. Ukraine poses such opportunities thanks largely to 3-5 times lower wages than Europe.