Charitable platform United24 was created to support Ukrainians and restore Ukraine. Due to the fact that the president of Ukraine himself is the guarantor of the platform, millions of people from more than 47 countries have special confidence in this, and they donated their money to the fund.
World famous personalities have also begun to join the initiative. Oscar, Emmy, Grammy, Golden Globe, and Tony winner, American actress with Ukrainian roots Barbra Streisand will develop the project 24.000 Friends of Ukraine in the Medical aid direction. The project's goal is to attract 24.000 participants with a monthly fee of $24. The funds will be redirected to medical and psychological assistance for those affected by the war.
"Because I have a Jewish background with Ukrainian roots, I am especially moved by the struggle of Ukrainians for freedom. The resilience and courage of the Ukrainian people have become a true inspiration for all who work to preserve democracy and fight against authoritarianism. You and your country have my full support," Barbra Streisand.
In turn, the creative director of Balenciaga, Demna Gvasalia, works in the direction of Ukraine Recovery direction to help temporarily displaced persons. This direction was chosen by Demna, not by chance, because he also has the experience of a refugee, which he spoke about at his "Ukrainian" Winter 22 show in March.
"I am honoured to become a United24 ambassador. I know very well and feel the pain that Ukrainians are going through. I've been thinking a lot about how I can help Ukraine and all the refugees who want to return home. That is why I decided to focus on the humanitarian direction Ukraine Recovery. And the special sweatshirt that we created at Balenciaga will be a kind of message of support for Ukraine," Demna Gvasalia.
100% of the proceeds from purchasing the sweatshirt will be donated to Ukraine Recovery through the United24 platform.