Advertising of alcoholic beverages and tobacco products, electronic cigarettes, liquids used in electronic cigarettes, signs for goods and services, other intellectual property rights under which alcoholic beverages and tobacco products are produced, electronic cigarettes, liquids used in electronic cigarettes:
- should not contain images of the process of smoking tobacco products or alcohol consumption, consumption of electronic cigarettes;
- cannot form the opinion that smoking or alcohol consumption, the use of electronic cigarettes is an important factor in achieving success in sports, social, sexual or other spheres of life;
- should not give the impression that the use of alcoholic beverages, electronic cigarettes or smoking tobacco products will help to solve personal problems;
- cannot form the opinion that alcohol, e-cigarettes and liquids used in e-cigarettes, or tobacco products have medicinal properties or that they are stimulants or sedatives;
- should not encourage the use of alcoholic beverages, e-cigarettes or smoking or negatively assess the fact of abstinence from the use of tobacco products, e-cigarettes and alcoholic beverages;
- should not give the impression that most people smoke or drink alcohol or use e-cigarettes;
- advertising of any goods or services must not contain images of tobacco products or the process of smoking tobacco products, e-cigarettes, liquids used in e-cigarettes, or the process of consuming e-cigarettes;
- sale of tobacco products in a set with any other goods that are not related to the use of tobacco products;
- sale of electronic cigarettes, liquids used in electronic cigarettes, in a set with any other goods that are not related to the use of electronic cigarettes;
- sending messages to an indefinite number of people by mail, e-mail, mobile communications.
According to the Verkhovna Rada of Ukraine