Residents of small towns are more conservative than residents of megalopolises, so there is no need to test innovative ideas here. It is worth starting with a small investment and scaling in neighboring settlements.
It is also better to choose a place with good transport links or close to schools, hospitals or administrations — where there is a flow of people. There is a stable demand for regular consumption products in small towns because it is inconvenient to go to big cities for them.
The service and reputation of the entrepreneur are essential to make a small town business idea a success. Word of mouth works well here.
The advantages of doing business in a small town:
- There are a lot of free niches;
- Minimum investment;
- Special conditions for the promotion.
Ideas that might work:
- Growing berries. In Ukraine, cherries, sweet cherries, strawberries, raspberries, and currants are most often grown. It is difficult to understand which will bring big profits — it all depends on the weather and market conditions. Berries are also a seasonal commodity. They can be grown in a greenhouse during the winter but are sometimes cheaper to import;
- Cheese dairy. Cheese-making is a good idea for small-town businesses. The fact is that the cheese dairy should be close to milk producers. This way you will receive quality raw materials and save on transport costs.