In 2021, the Ukrainian tire company gave a well-known boxer and owner of the sports club, Brykov Tymur, a BMW car. Of course, an athlete with a large audience of fans and followers shared this news online. Such a move by the AutoDoctor tire company attracted much attention and new clients.
This is one of the brightest examples of business working with bloggers. It is worth noting that:
- 60% of consumers are interacting with bloggers at least once a day;
- 35 % several times a day;
- 41% consider influencers a source of information about new brands and products.
It is noteworthy that Ukrainian bloggers have more influence on their fellow citizens than influencers in other countries.
In Ukraine, bloggers invest.com/investing-in-ukraine/service-for-investors/promote-your-business/" rel="dofollow">promote businesses and products. The success of a "person on the screen" depends on the flow of clients to the organization for which the advertisement was made. Therefore, before starting a collaboration, the customer receives information about the latest advertisements from the blogger. Interaction with the public is based on trust, which is based on personal attachment and positive experience.
Many people start working with businesses on barter partnerships, but as the audience grows, the cost of integration increases. And although microblogs require a little — up to $1. With 3.000 to 5.000 active subscribers, Prominent blogs can earn from $100 to $250 for a single ad.