How to Sell on “TikTok”

by Roman Cheplyk
Monday, December 6, 2021
How to Sell on “TikTok”

TikTok is adapted for business, providing the opportunity to advertise and promote services and goods

According to statistics, more than 800 million active users are registered on the platform. The primary audience is teenagers and people aged 18-25 who watch videos and create their content. All you need to do as an entrepreneur is generate exciting and valuable information for users every day to increase brand awareness, help buy the product and go through all the stages of shopping with the buyer.

Even though the social network is adapted for teenagers, the channel is not severe. Yes, today, billions of corporations run pages on TikTok. For example, Nike, Apple Music. 

Probably the main advantage of this platform is that the platform developers are constantly working to create conditions for online sales and purchases. 

TikTok's primary audience is teenagers. The adult contingent aged 25-30 takes about 10%. Teenagers are fascinated by video collages and funny videos of popular music. According to statistics, in the UK alone, the active users of the social network are more than 3.8 million people a month, and the average number of video views is more than five billion. In France, this figure reaches four million active users, who spend an average of 35-45 minutes on social media per day. On average, one user enters TikTok 8-9 times a day. View platform statistics if you are planning or already selling products and services abroad.

Key promotion tips:

  • Less text, more images. Make videos dynamic, lively, bright, and memorable. Be concise —  the size of the text characters in the ad is limited;
  • Call to action. Be sure to encourage the audience to do what you want them to do, such as ordering a product or leaving a request;
  • TikTok performance indicators are previews from start to finish and republishing. So shoot videos that interest subscribers, and they want to share your videos. Alternatively, in the beginning, you can take an example from a video from more prominent and more popular brands.

You can use free methods to promote your TikTok, such as hashtags, video reposts to other social networks where the brand already has announced pages. Adapt to trends, interact with other users with likes and comments, pay attention to mutual advertising of brands, bloggers. At first, you may not buy advertising, and when you decide, the personal account will offer available formats with a brief description, cost, examples, performance indicators.

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