To understand exactly what you need from advertising and how much to do with it at the initial stage, you need to analyze two things: the advertising activity of your competitors, i.e. where and how often they use advertising, how effective it is, and you need to analyze your audience. Advertising for men and women is different, isn't it? And if you include age in this filter, and add a little marital status, you can directly hit your target customer, who will potentially bring you money. At the same time, it is important to remember that you must be unique for your audience, do something that offers services that your competitors cannot offer.
Despite its creative nature, advertising loves order and periodicity. Be sure to create a step-by-step marketing plan with the exact number of publications or promotions per month and stick to it. The influx of customers to a new unknown idea can be sharp and give a good profit, but just as abruptly fade. But if you systematically attract the attention of potential buyers, increase sales, albeit smoothly, but inevitable.
The formation of a positive image of the company is also necessary, as well as the influx of audiences. And the appearance of regular and loyal customers will be a sure sign that everything is going as it should.