The marketing consulting market in Ukraine has reached its mature development stage. Sales grew by 15% or more annually, which have already gained their place among other branches of trade, especially since the country declared independence. Marketing consulting has become one of the most popular services due to the ability to adjust advertising campaigns that are relevant for any given business, no matter what industry it is in or how big it is.
Different companies apply different methods of advertising and promotion depending on the level of sales, business goals, and financial capacity.
The most popular forms of promotion are:
- The release of leaflets with coupons for discounts and product samples;
- Advertising in the media (television, radio), advertising on billboards and banners;
- Organizing promotional events (sampling products, cooking contests involving customers);
- Advertising on the Internet (advertising at portals, on social networks);
- Mystery shopping.
Purchased products are also constantly being promoted in various ways:
- Product placement at the cash desk;
- Organizing promotional evenings in shops and boutiques;
- Promotional campaigns in stores and supermarkets;
- Distribution of flyers and free samples.
Currently, the Internet is becoming increasingly popular as a tool for promoting goods and services due to its massive access and convenience. It includes:
- Search engine optimization (SEO);
- Contextual advertising;
- Content marketing;
- SMM.
All of this requires a competent approach to creating an advertising campaign, as well as knowing market trends and good marketing skills. Creating its brand is one of the most important stages for each successful company. This requires professional help from marketers who will first analyze the situation and then construct an effective brand image.
To do this, you need to involve market experts who will help choose an effective brand name, marketing strategy, a campaign that adjusted to the specific task, the characteristics of the target audience, and be built in such a way that its results were visible.
If this is about you — call GT Invest. We`ll promote and update your business.
