Ukrainian Business Rapidly Shifts Toward Green Energy

The number of Ukrainian companies already investing in alternative energy has grown more than threefold in just one year — from 6% in 2024 to 20.2% in 2025, according to new research by SUNSAY NRG.

The study highlights a clear trend: businesses are prioritizing energy independence and long-term cost optimization, even amid economic and infrastructural challenges caused by the war.

Key Findings

• High Awareness Up
  The share of companies with a high level of awareness about alternative energy rose by 15.5% compared to last year.

• Falling Cost Barrier
  While high costs remain a key obstacle, this factor dropped from 44.9% to 25.2%.

• Shortage of Specialists
  25% of respondents cited a lack of skilled professionals, stressing the need for more energy-sector training programs.

• Future Plans

  • 40.5% of businesses plan to invest soon.

  • 35.8% are actively considering such investments.

Solar Power & Energy Storage in Focus

For the first time, the survey asked entrepreneurs about energy storage systems alongside solar power plants. Both are now viewed as key solutions for:

• Energy stability

• Operational efficiency

• Long-term cost savings

SUNSAY NRG Technical Director Oleksandr But emphasized that these technologies are becoming central to Ukraine’s energy resilience strategy.

If you’d like, I can also prepare a graphical infographic showing the year-on-year change in investment interest, barriers, and awareness — perfect for embedding in an article or report. This would make the data much more reader-friendly.