The British Embassy in Ukraine announced the appointment, emphasizing Sobel’s mandate to promote the UK as a prime destination for investments.
“The UK has just signed a historic 100-Year Partnership Agreement with Ukraine, placing trade at the center of this landmark deal. I look forward to achieving meaningful results for both the UK and Ukraine,”
— Alex Sobel, Trade Envoy to Ukraine
This news follows a century-long cooperation agreement inked by Ukrainian President Volodymyr Zelenskyy and British Prime Minister Keir Starmer in Kyiv on January 16, reinforcing the two nations’ commitment to deepening their strategic and economic partnership.
