June 20 in France started the most famous international festival of advertising. Ukraine, despite the events, is also present at the 5-day festival in Cannes. On the 1st day, president Volodymyr Zelenskyy joined the event online. The day after the speech of the president, Ukraine again drew attention. This time, the Ukrainian electronic service of public services, developed by the Ministry of digital transformation of Ukraine and launched in 2020, Diia became the nominee for 2 Cannes Lions. Ukrainian brand Diia was shortlisted in the categories Service Design and Experience Transformation.
"Thanks to our team and the Fedoriv Agency. We continue to form a brand of digital Ukraine in the world," confirmed the release of Diia in the final Minister of digital transformation of Ukraine, Mykhailo Fedorov.
Note that Ukraine received 3 awards at the Cannes Lions-2022 for 2 days of the festival. Among the best creative workers were:
- Team Banda with the Chornobyl logo;
- Team Bickerstaff.723 for branding the island of Khortytsa in the Zaporizhzhya region;
- The team of Saatchi & Saatchi Ukraine for the decoration of the historical monument of the Motherland in Kyiv.
All three teams took awards in the category of design. Bickerstaff.723 and Saatchi & Saatchi Ukraine took 3 places, Banda will bring to Ukraine a silver award.
