Ukrainian Business: From Fast Cooking Pasta to Car Production

by Olha Povaliaieva
Monday, January 10, 2022
Photo 2022 01 10 15 25 08

Vietnamese Pham Nhat Vuong, who opened the brand “Mivina” in Ukraine, presented budget electric cars

Investing in Ukrainian industries can bring unprecedented success and income. And this applies not only to saturated sectors with the country's resources. 27 years ago in central Ukraine, Kharkiv, Pham Nhat Vuong, launched the production of semi-finished products, which quickly gained popularity. Kharkiv production was named Mivina and specialized in the production of instant dry pasta. By 1997, Mivina's sales had reached $1 million. Moreover, among Ukrainians, the name of mixed noodles, which can be cooked in 3 minutes, has become a nickname Mivina began to call any such fast cooking pasta. In 2000, Mivina brought the first instant mashed potatoes to the food industry. And even despite the popularization of proper nutrition in the world and the country, the company successfully released a number of other products in 2017. The business opened even before the beginning of 2000, earned its owner the title of the richest man in Vietnam. In 2018, Pham Nhat Vuong became the first dollar billionaire in his country. In Ukraine, Pham Nhat Vuong was awarded the Order of merit, 3rd class. In the same 2018, it became known that the Vietnamese billionaire was ready to introduce a line of budget electric cars to the world.

The Vietnamese could afford to open a new case after selling the business in Ukraine. The money raised from the Mivina brand was enough to start an automobile venture. To date, the concern has already released five models. And in 2022, the line will be replenished with three more VinFast cars.

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