The charity shop Laska and the creative agency Bickerstaff.356 launched an eco-conscious project for businesses and their teams. It aimed at stopping new clothes with companies’ logo production for their employees.
Every year, 150 billion pieces of clothing are produced in the world, which is 20 times more than the planet's population. Not indifferent brands move to the conscious production of things and try to reduce their overproduction.
It is not about the Halloween or New Year costumes (which most people will wear only once), but about things with the symbols of companies.
This type of clothes: sweatshirt and T-shirts with logos of your beloved work, or even worse – not beloved, which get to support the corporate spirit every year. All these things, which no one needs, are born already old and make up a large part of the world's invest.com/investing-in-ukraine/business-opportunities/textile/" rel="dofollow">textile industry.
All these seemed illogical for Laska and Bickerstaff, so they created the project Laska Upcycle Merch — a merch for brands of clothes that have already been produced and lived their lives before becoming part of any corporate culture.
Every eco-conscious company can order in merch and then, together with Printosan will put the company's logos on the hoodys, sweatshirts, and T-shirts that are ready to live another life.
The advantages are that brands get unique clothes with their logo while taking the planet from unnecessary production and doing good business together with the Laska.
